Aprimo DAM Case Study
Reducing Rework and Improving Resuse of Assets (DAM)
Employees
A group of people standing next to each other with a diamond above them.
1,200+
Locations
A line drawing of a globe with pins around it.
Worldwide
Industry
A bank building with a dollar sign on top of it.
Food
Business Type
A line drawing of a city skyline with a lot of buildings.
Enterprise

The Ask 🆘

The company’s regional marketing and brand teams were struggling to manage a growing library of packaging files, campaign assets, and regulatory-compliant images.

The Challenge 🚨

Unclear Rights
Unclear Rights
Over 500,000 assets with unclear usage rights
Duplicates
timer icon
Duplicated assets and expired content in circulation
Poor Adoption
bag of money in a hand icon
Low adoption due to lack of training and governance
Without a strong foundation, the DAM was slowing down time to market instead of accelerating it. voolama was brought in to restructure and scale Aprimo DAM for global content operations.

Value Delivered 🎯

Global Metadata Framework
locked padlock icon
Designed a standardized metadata model with localization support. Developed conditional tagging based on asset type and region. Introduced controlled vocabularies and AI-supported tagging. Implemented validation rules to improve asset hygiene.
Governance Plan & Cleanup
timer icon
Conducted a full asset audit and archive strategy. De-duplicated 90,000+ assets. Set up retention rules and usage rights expiration alerts. Built a governance playbook for global and regional DAM managers.
Training & Rollout Support
online-process-icon
Delivered multilingual role-based training across four regions. Created dynamic job aids embedded in Aprimo. Established a community of “DAM Champions” for peer support
✅ 3x increase in content reuse across regions
✅ Reduced packaging rework by 40%
✅ Enabled faster launch of localized campaigns

Key Takeaways

1️⃣ Global DAM requires structured metadata and regional flexibility
2️⃣ Asset cleanup and governance can drive dramatic reuse and compliance gains
3️⃣ Training and change management are essential for long-term success
4️⃣ Aprimo DAM is only as effective as the strategy and support behind it

Share

How We Helped

voolama; Making Work, Flow.

Back to Use Cases