Think Piece!
Aprimo for Financial Services
Deliver Personalized Customer Experiences Across Every Channel
Aprimo orchestrates and streamlines all the behind the scenes activity required to deliver exceptional customer experiences.
Banking
Meet regulatory demands and
adapt to fast-changing customer
expectations.
Wealth Management
Reach the next generation
of customers with richer
experiences.
Insurance
Improve digital engagement
for agents and customers
with engaging experiences.
Better ROI, Higher-Quality Content, Faster to Market
Aprimo empowers marketers to optimize their content, operations, planning, and brand across the content and campaign lifecycles.
Single Source of Truth
for Content
Create a single source of truth
for all approved content, not just
marketing, but for all departments
and branches, to deliver a
consistent content-driven
customer experience.
Collaborate
Smarter
Eliminate chaotic email
communication with AI-powered
workflow and project management
to get the right person involved at
the right time. Ensure compliance
and auditability of all decisions.
Faster Speed
to Market
Get campaigns that comply with
regulations into market quickly by
streamlining marketing activities
from a single location.
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them.
The Aprimo platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.
The Benefits of Aprimo for Financial Services
Plan and manage all activities
Easily plan and manage all
experiences and campaigns in a
single view.
Intelligent workflows
Automated workflows eliminate
manual tasks, reduce time sending
emails, and get experiences to
market faster.
Manage cross-channel content
Find, create, reuse, govern, and
deliver on-brand content for
customers, agents, and
local branches.
Global visibility into priorities
Connect every customer
experience to strategic goals
so teams can better coordinate
priorities.
Centralized reviews and approvals
Make reviews and approvals more
collaborative with centralized
markup and annotations.
Your brand, consistently
Ensure the content your team
uses is on brand and that it
complies with all local regulations.
Compliance made easy
Manage full auditing capabilities
for brand and regulatory
compliance of all assets.
Data to improve ROI
Back up your marketing strategies
and “behind the scenes” work with
marketing-friendly reports.
Power up the content lifecycle
Manage the whole content
lifecycle—ideation, planning and
budgeting, creation, management,
distribution, analysis, and
archival—in a single platform.
