How We Think 🤔

How We Think 🤔

Inside Our Flow. During our decades of experience working with some of the finest companies in both the United States and the United Kingdom, we’ve earned a few notches in our belt.


voolama; Making Work, Flow.

Inside Our Flow. During our decades of experience working with some of the finest financial services companies in both the United States and the United Kingdom, we’ve earned a few notches in our belt.


Below, you can explore some of the work we’ve done for our clients, learn more about our services, and most importantly, gain insight into how we think.

A clipboard with a magnifying glass on it.

Read in-depth case studies on some of our previous projects here →

A man with a light bulb above his head.

Long-form think pieces on the most pressing issues and trends shaping the world of business here →

A pencil is being used to write on a piece of paper.

See what we think about the current state of Digital Transformation here →

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Learn more about some of the products and people we work with here →

Digital transformation is the process of radically reimagining your company’s technological footprint by replacing old-tech and automating formerly manual processes.


01 Case Studies

See how our experienced consultants have helped companies across the globe implement digital transformation.

A row of colorful down jackets hanging on a rack in a store.

The client had implemented Aprimo DAM and Workflow but faced serious adoption issues including inconsistent metadata made assets nearly impossible to search. Users were bypassing workflows due to complexity and approval delays caused product launch slowdowns. Overall, content contributors lacked clear training. The DAM was in place — but the process wasn’t working for the people using it.
Read More →

A man wearing a mask and gloves is cooking french fries in a kitchen.

The company’s regional marketing and brand teams were struggling to manage a growing library of packaging files, campaign assets, and regulatory-compliant images. Without a strong foundation, the DAM was slowing down time to market instead of accelerating it. voolama was brought in to restructure and scale Aprimo DAM for global content operations.

Read More→

A robotic hand is typing on a laptop keyboard

This global investment management firm needed help connecting their Aprimo routing and review workflow directly to the FINRA regulator to eliminate redundant manual processes, save time and lessen risk. We helped them win back time that their employees could use to prioritize more urgent tasks with our Aprimo consulting expertise.

Read More→

A man is riding in a horse drawn carriage

We helped this business of 100,000+ employees transform the process by which their marketers created and managed campaigns. We utilized our Aprimo consulting expertise to help implement the new cloud version of Aprimo, and vastly improve both administrator and marketer UX of the tool. 

Read More →

A person is holding a blue ball with diamonds in it

Not all tools deliver the overall capabilities you need. voolama was able to partner with Aprimo technical resources to explore how base product functionality could be expanded by utilizing an already growing library of available APIs. This was a valuable discovery and one that saved a lot of money in costly customizations.

Read More→

Looking up at skyscrapers with the words voolama aprimo on the bottom

We helped this business of 9,000+ employees transform the process by which their marketers manually routed and reviewed marketing collateral. We utilized our Aprimo consulting expertise to make their manual routing and internal mail process a thing of the past, and implemented a fully digital, end-to-end process. 

Read More →


02 Think Pieces

Presentations, white papers, and other long-form think pieces.

A person is typing on a laptop computer.

Is it a mindset? Is it an idea? Is it a process? voolama can help you work it all out. Its actually a combination of all of those things, if any of them are missing you might be in for some bumps in the road in the short term. Read up here on what Digital Transformation actually is and why you need to care about it and its impacts for your business.


Read More→

A pile of dollar bills with the word voolama on the bottom

In this think piece, we look at how Aprimo is applied in the Financial Services industry. See the benefits the tool can bring to your organization. Get to market faster, sustainably enrich and manage your marketing content. Ensure compliance in every channel.


Read More→


03 Blog

Sharing what we think about the industry.

people joining hands in agreement
By voolama October 20, 2021
Aprimo is a powerful tool. Learn how we use it to enable transformative digital marketing strategies in Charlotte, NC, and other areas.
A notebook with the word workflow written on it
By voolama October 18, 2021
An efficient yet productive workflow is the key to digital transformation and digital marketing. Learn how the Aprimo tool can help here.
speech bubble with the word Branding
By voolama October 13, 2021
Have you heard of Aprimo and are wondering what an Aprimo tool can do to help your brand? Read on and learn more about it here.
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04 Official Partners

voolama officially partners with some of the best-in-class names in transformation, technology and digital marketing service providers. Click here to see them →