Strategic Consulting 🧭

With more than 25 years of experience, we've collaborated with international companies on Marketing Operations projects of various types and sizes, and we can support you as well.


voolama; Making Work, Flow.

Digital Asset Management (Aprimo DAM) Services

🛠️ Implementation support & use case alignment

✅ Metadata modeling & taxonomy development

👮🏽‍♀️ Security roles & access configuration

✨ DAM user training (Consumers, Contributors, Librarians)

🔒 DAM governance frameworks

📚 Onboarding & training material creation

🖼️ Legacy migration & cleanup

Workflow (Aprimo Productivity Management) Services

⚙️ Workflow mapping and process redesign

✔️ Task templates, stage gates, and approvals

🔌 Integrations with DAM and downstream systems

📈 Reporting customization

▶️ Business rules and automated actions

🎯 Contributor and project manager training

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Aprimo DAM & Workflow Consulting

Efficient marketing operations are essential for business success. We utilize SaaS-based workflow and DAM tools to enhance efficiency, supporting digital transformation initiatives.


view more about our Aprimo consulting→

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Streamline manual tasks and outdated processes with modern SaaS solutions. Free your teams from administrative burdens to focus on growth.


view digital transformation journey stages→

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Training & Change Management Consulting

We are catalysts for transformation, using our experience with organizations to implement and support new tech, including workflow and training enablement.


view change management examples→

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Cost Reduction Consulting

Organizations often struggle with underused technologies often duplicated across teams. We can help optimize your tech stack and unlock your technology's potential.


view cost savings we have made→

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Millennials now comprise  75% of the global workforce. They will have little patience for outdated processes and technologies and will move on. Do not loose the talent of the future. #prepare

Aprimo Product Consulting

Certified Aprimo Experts. Alliance Partners. DAM Leaders ✅ 🏆


With over a decade of experience implementing Aprimo Workflow and DAM solutions, voolama brings unmatched knowledge to every engagement. We are Certified Aprimo Consultants, official Aprimo Alliance Partners, and proud winners of multiple Aprimo Awards for excellence in delivery.


Deep Expertise in Aprimo Digital Asset Management 🔍


Aprimo offers a powerful suite of marketing technology — but it’s the Digital Asset Management (DAM)  module that forms the heart of your content operations. At voolama, we focus on getting Aprimo DAM right from the start:


  • ✅ Strategic metadata modeling for advanced search and findability
  • ✅ Security & access controls tailored to global teams
  • ✅ Governance frameworks to maintain content integrity
  • ✅ Migration and asset cleanup strategies to streamline your library
  • ✅ Role-based training for contributors, consumers, and librarians
  • ✅ Custom dashboards, workflows, and approvals aligned to your process


Trusted by Global Leaders 🏦


We’ve supported DAM implementations for some of the world’s most respected organizations — from top-tier financial institutions and pharmaceutical companies, to CPG brands and marketing agencies.  Our approach is hands-on, scalable, and always aligned to business outcomes.


Why Choose Aprimo DAM? 🧩


  • Aprimo DAM is more than a content library — it’s a strategic platform that:
  • Centralizes your assets in a secure, cloud-based environment
  • Powers content reuse across campaigns and channels
  • Integrates with creative tools and downstream systems
  • Supports compliance, rights management, and brand control
  • Scales with your team across departments and geographies


When Implemented by voolama 💼


As an experienced Aprimo DAM consultancy, Voolama ensures the platform is configured for real-world adoption.  We don’t just deploy features — we align them to your users, workflows, and goals.


The result?  Faster content delivery. Greater consistency. Higher adoption. Proven ROI.


Ready to Elevate Your DAM Strategy? 🚀

View Case Studies →

See Our Aprimo Awards →

Book a Free Consultation →


70% of digital transformations fail, most often due to resistance from employees. Let us make your business part of the 30% that succeed. #prepare

Digital Transformation Journey Stages 🚀

Stage 1: Digital Vision and Strategy

We Craft a Digital Vision and Strategy Tailored to Your Business


Numerous organizations embark on their digital journeys without a unified approach. A comprehensive digital strategy must place the customer—both internal and external—at its core while embracing innovative technologies to provide an outstanding customer experience.


We assist you in formulating your vision, offering a comprehensive overview of your organization's future over the next few years, ensuring that all stakeholders are kept in the loop.


Employing a design thinking methodology, we guide you in identifying the pain points of your target customers and reversing the process to devise a digital strategy filled with effective solutions.


How we can assist: Our digital strategy framework, aligned with your business strategy, will steer you in crafting the right vision and gaining support at all organizational levels.


We will facilitate cultural transformation and harmonize the three critical pillars of your organization:

  • Customers
  • Employees
  • Partners & Suppliers
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Stage 2: Digital Maturity Assessment

Where You Stand Today


The first step in any Digital Transformation journey is assessing your digital maturity.


Our digital maturity assessment will clarify your current status and compare it to your industry peers, ensuring you provide a top-tier customer experience.


Our framework helps you evaluate your position and strategically align your business plans with a prioritized roadmap, allowing for Agile implementation of digital initiatives that embrace a fail-fast, succeed-faster approach.


Through a detailed analysis of data points, we will deliver a comprehensive report with actionable insights and recommendations for advancing your digital initiatives, including necessary course corrections and optimizations.

Stage 3: Customer Journey Mapping

Place The Customer At The Core


Our framework enables you to effortlessly create customer journey maps across five phases of the customer lifecycle, from Awareness to Advocacy, helping you pinpoint the critical moments that matter most to customers.


Uncover every customer touchpoint while exploring their emotions, pain points, and the relevant stakeholders capable of addressing them, along with opportunities to enhance the overall customer experience.


Focus on and segment the most significant opportunities into manageable projects with established metrics for effective oversight.

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Stage 4: Your Transformation Roadmap

Understand Your Business's Digital Aspirations


The journey begins with small, strategic steps that build trust within your organization by delivering immediate value and recognizing achievements. We assist you in laying the groundwork through a Digital Maturity Assessment and Customer Journey Mapping, which culminates in a Digital Transformation Roadmap tailored to your business priorities.


Ultimately, leveraging Digital Marketing and showcasing each success both internally and externally to enhance brand awareness is crucial.

Stage 5: Implement, Review, Enhance

It's a Journey, Not a Destination


The essence of digital transformation lies in the fact that it is an ongoing endeavor that requires continuous dedication and adaptability. It’s a journey, not merely a one-time event.


After successfully executing your roadmap initiatives, it becomes essential to consistently analyze data, enhance processes, and ensure that your technology remains aligned with today's evolving industry standards, rather than relying on outdated methods from yesterday.


This commitment to continual improvement allows organizations to stay ahead of the curve, fostering innovation and resilience in an ever-changing landscape. Regular assessments enable businesses to pivot as needed, uncovering new opportunities for growth and better serving their customers in the long run.


Book a Free Consultation →

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"Change is hard because people overestimate the value of what they have - and underestimate the value of what they may gain by giving that up." - James Belasco & Ralph Stayer #prepare

Change Management Consulting

Change is Hard.

But it Doesn't Have to be Painful. 😍


Change management needs to be at the very heart of your digital ambitions. To create lasting value, people across department boundaries need to adopt new-methods, -mindsets and -ways of working. We set up client initiatives and participants for success by executing projects that are coordinated, cohesive, and inclusive. You won’t find a more thorough change management partner than voolama.


voolama’s approach to making change stick doesn’t layer on extra resources and costs, plus we never leave the important work of changing behaviors to the final weeks of an engagement. With voolama, Change Management isn’t an afterthought or an extra charge. It’s what rockets our client projects to success.


No matter how change-capable your company is today, our change experts can meet you where you are and lead you where you want to go.


Book a Free Consultation →

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“Change is the law of life and those who look only to the past or present are certain to miss the future.”
– 
John F. Kennedy. #prepare

Cost Reduction Consulting 💰

Uncover the Waste.

Reduce Duplication. 


Companies need to save money year over year to stay competitive. We have saved our clients millions of dollars over the years. voolama looks for various ways to reduce how much your business is spending.


And ways to increase savings by:

  • Cutting off the non-value process, which typically contributes close to nothing to business output.
  • Re-evaluating demand and, if necessary, redesign offerings to manage expenses by eliminating processes that do not positively impact supply.
  • Simplifying process in business operations.
  • Reduce varieties, which could lead to duplications of function and act as a redundant backup.
  • Change suppliers or renegotiates with existing services providers.
  • Identify opportunities to save and propose a cost-effective approach to take advantage of the opportunity.


A Cost Reduction Consultant includes all of this and more in a cost management model unique to a business that strategically reduces costs, increases savings, and provides a long term map for cost-efficient practices.


Book a Free Consultation →

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