Why Digital Transformation Should Be Your Number One Priority

Dean Brown • Aug 11, 2021

The world of business is shifting under our feet

The trend towards fully digitally-enabled businesses has only been accelerated by this global pandemic and it’s never been more important to make sure that you’re on the cutting-edge.  Regardless of what industry you’re in, or what size your business is – your digital capabilities are going to make or break your operations.


We’ve seen a whole new generation of start-ups being born with a digital-first mindset and by leveraging the rapid technological advancements of the past decade, they are challenging the status quo of old.  Those companies that don’t adapt are going to be left behind.

chart showing Time and difficulty expectations for leading digital priorities of chief financial officers (CFOs) worldwide in 2021

Here are some principles inherent in effective digital transformation that you should be thinking about:

Automation 🤖

We now have the technology to take almost any routine process and automate it to some extent.  This is an incredibly powerful thing to do because it removes the human error and frees up your human resources to work on higher-value tasks.  This redeployment of labor allows your business to step into the next level, handing off those tasks that are more efficiently done by computers anyway.


Scale 🌎

The digital landscape allows for far greater scaling capabilities than was previously possible.  Instead of being limited by resources and geography, a company that has gone through sufficient digital transformation has the opportunity to operate in a much wider context and at a bigger scale, for much cheaper.  This leverage is mind-blowing because all of a sudden, your investments go way further than they once did.


Precision 🎯

When you get your digital transformation right, you are able to be much more focused and precise than you once were, because you are letting data drive your decisions.  This is especially the case with your marketing operations, where a well-executed digital strategy allows you to narrow down your buyer persona and target them specifically.  This means that your marketing budget is much more aligned with key revenue generation, and you can get that flywheel turning in no time.


Adaptability 😀

The companies that are going to thrive in this new era are those that are agile enough to adapt to fast-changing consumer landscapes.  When your company takes its digital transformation seriously and builds a business on the right foundations, it enables a tremendous level of flexibility and adaptability to handle whatever comes your way.


Those are just a few of the principles of digital transformation that make it an absolute non-negotiable if you are going to remain relevant as an organization.  Here at voolama, we work with a range of clients to help bring these strategies to life.  Our consulting services are designed to get to the heart of what makes your business tick and get you on the path towards a digital future that can take you the next level.  We’ve seen the good, the bad, and the ugly – and can bring our vast expertise to your company and help you get to where you need to go.


If this sounds like something that you should be considering, we’d love to hear from you. 


Contact us today and let’s see how we can help!

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