voo-la-ma; noun. From Estonian, meaning “to flow” — the action or fact of moving along in a steady, continuous stream.

For 10 years, voolama has stood for movement, change, and transformation. Founded in 2016 as a boutique consultancy, voolama helped organisations navigate digital transformation with expertise in digital asset management, workflow, and marketing technology.

In 2026, voolama marks its 10-year anniversary with a refreshed identity and a new role: evolving into a holding company. Today, voolama provides the foundation for a growing portfolio of ventures — consulting, SaaS platforms, and AI-driven initiatives — each flowing from the same vision of clarity, efficiency, and innovation.

Our Name

When voolama was founded, the name was chosen with intention. “Flow” is the essence of what we do — making work, processes, and technology move in a smooth, continuous stream.

Digital transformation isn’t easy. It requires navigating challenges, shifting targets, and ongoing cycles of change. The name “voolama” is a reminder of that journey — to guide our clients and ventures into a state of balance, clarity, and progress.

Mission

To build and support ventures that help businesses and communities flow better, work smarter, and embrace the future of technology.

Values

• Flow — everything we do connects people, processes, and technology in motion.
• Human Experience — transformation is about people as much as platforms.
• Clarity — cutting through complexity to create scalable, sustainable solutions.
• Innovation — leading with AI and forward-thinking design to prepare organisations for what’s next.

Our Founder

voolama was founded by an experienced leader in the digital transformation space with more than 25 years working at the intersection of marketing, technology, and process optimization.

As a Principal Consultant by trade and SaaS innovator, our founder has led global transformation programs, implemented enterprise-class Digital Asset Management and Workflow solutions, and built AI-driven SaaS platforms that run themselves through agentic automation.

What sets voolama apart is the vision: combining deep expertise in marketing operations with future-ready SaaS businesses designed to deliver lasting value for clients.

D.E.A.N. – Digital Enablement And Navigation

Our Logo

Our updated logo reflects voolama’s next chapter. Our old "Circulating Arrows" brand has now been retired and we are proud to introduce our "Radiating Circles" design for our upcoming anniversary milestone.

• The circular shape represents flow — the meaning of voolama itself.
• The radiating lines symbolise our ventures branching outward, each unique but interconnected.
• The move from purple to blue represents trust, clarity, and forward-looking innovation.
  

It is both a celebration of our 10-year milestone and a visual marker of voolama’s transformation into a holding company for consulting, SaaS, and AI.

Looking Ahead

The story of voolama is still unfolding. As a holding company, our role is to nurture ventures that combine human expertise with AI innovation, delivering solutions that are practical today and powerful tomorrow.

For us, digital transformation isn’t a project with an end date — it’s a continuous flow. And voolama is here to ensure that flow never stops.

Our Commitment to Neutrality

As a holding company, voolama supports a diverse portfolio of ventures spanning consulting, SaaS, and content. While some of our initiatives may generate revenue through affiliate partnerships, SaaS subscriptions, or consulting engagements, these financial models do not compromise our independence, integrity, or neutrality.



Our priority is to deliver value, clarity, and innovation for the organisations and communities we serve. We do not sell personal data, and we do not engage in heavy-handed sales tactics. Every recommendation and every venture under the voolama umbrella is driven by the principle of helping people and businesses flow better, work smarter, and thrive in a rapidly changing world.

Peace of Mind, Guaranteed

Here at voolama, we understand that working with a solo consultancy can raise an important question: what happens if the consultant becomes unavailable? We’ve built a clear continuity plan to make sure our clients never carry that risk.

Always-On. Always Protected.

voolama isn’t just a consultancy — it’s a network of SaaS businesses designed to run themselves, powered by Agentic AI. This means:

Our Ventures

voolama is home to a family of specialist brands. Each venture stands on its own while sharing voolama’s DNA: helping organisations and communities work smarter, flow better, and embrace what’s next.

Looking for voolama Consulting? 🔎

Our consulting practice, previously known as voolama Consulting, is now Rarovera.

The same expertise in Aprimo, Digital Asset Management, AI and Workflow consulting—just under a new name.

Please visit us at Rarovera.com to learn more.