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voolama; Making Work, Flow.
Change: It’s ever-present. In the Technology Age, change is simply the name of the game. Many businesses and government entities still struggle to contend with this fast pace.
Those who don’t keep up won’t survive. Your business deserves more than that. What if there were a way not only to survive but to thrive in the fast-paced digital era?
voolama is your agent of change. We ensure Savvy companies and organizations adapt to this ongoing change by planning out and executing transformative digital marketing strategies built for the 21st century and beyond.
Our services include full-blown digital transformation pushes (e.g., automating manual processes) and implementing marketing operations technologies (e.g., the Aprimo Marketing Operations tool suite), bringing efficiency to the campaign process from ideation to completion.
We use insightful metrics, in-depth reporting, and clear communication channels to help you solve your most challenging process-related issues. Improve your marketing operations.
Improve your marketing ROI.
voolama; Making Work, Flow.
Don’t just take our word for it.
Explore our case studies to get a better idea of how we’ve helped Financial Services businesses of all shapes and sizes optimize their marketing operations and implement digital transformation.
From foundational changes to operational procedures and far-reaching implementations of new tech to difficult outsourcing programs.
We’ve worked with some of the finest financial services companies in the world to get them through their moments of change.
“voolama”, what's in a name?
If you’re scratching your head trying to figure out just what on earth does that word mean, well, I don’t blame you. I wouldn’t expect you to. I certainly didn’t. But whatever your feelings on the word, you have to admit: “voolama” rolls off the tongue. It
flows.
When I started this company, I wanted to pick a name that was both memorable
and
practical. Something that caught people’s attention, but that also related to the core ethos of the company I was founding.
In the process of building this business, I kept coming back to the idea that, at the end of the day, what we do is help our clients and partners flow better by introducing and implementing digital technologies that transform their business.
So, I had the concept, but you can’t just go naming your business “flow,” now can you? Plus, it doesn’t stand out! “What’s another word for flow?” I thought to myself. Unable to find a satisfying answer, I turned to the place I always do in moments of deep contemplation - Google.
There, I was presented with a number of interesting options, but one in particular caught my eye, “voolama,” the Estonian word for “flow.”
Admittedly, it’s not the most readily accessible word to speakers of English. Some even find it a bit challenging to pronounce. I think it’s a rather neat metaphor for what we do.
Digital transformation isn’t easy. It can be a challenge, which is why many companies balk at the idea of it. Our job is to demystify this process and help you come out the other end a better, more forward-thinking company.
Just like we’re to help you out by letting you know it’s pronounced, “voo-la-ma.”
See? Not that hard. This foreign word has proved the spark of initial interest that has led to many, many great partnerships.
Are you intrigued?
Contact us
today to find out more.
What our logo represents?
Our logo tells the story of exactly what we do. Digital Transformation is an ongoing cycle of change that we, as human beings, must keep pace with.
Our logo shows two circling arrows, the darker arrow represents voolama and our initial partnership with you - our client. The lighter arrow represents our clients, where they take the reins and move forward in a more efficient manner.
The reason the arrows link back up in a cycle is that Digital Transformation is never done. Its never quite complete, as there will always be new technology that your business needs to contend with. Target state is just that, a target that is constantly moving and shifting based on various environmental factors.
Our partnership with our clients isn't just a one and done deal. We ensure ongoing services to support your business not just for now, but for the future and beyond.
Want to partner with a consultant that will stay the course?
choose voolama.
Mission
To make your business as efficient as humanly possible by ensuring your Digital Transformation and ongoing Digital Strategy stays on track.
Positioning you, to thrive in the digital age.
Brand Values, Human Experience; Putting People First
At voolama, we devote our full attention to deeply understanding the things that make your digital transformation unique. We fully understand that no two clients are the same. We believe that the successful transformation of your business should ignite emotion; emotion that in turn spurs action in your workforce. That’s why we strive to make every interaction a completely human experience. After all, it’s your people that matter, and it’s your people who are going to help you successfully transform.
Ready for your business to go with the flow?
We Are voolama, We Make Work Flow.
About Dean Brown
Dean has spent the last 20+ years working with some of the worlds finest financial institutions. including, UBS Investment Bank, Morgan Stanley, Franklin Templeton Investments and Wells Fargo.
Dean has decades of experience managing large technical implementations, programs and projects in highly matrixed, globally diverse, corporate environments and enjoys delivering data driven results. For the last ten years Dean has focused on Aprimo software to deliver digital transformation and has won a number of accolades as well as being a key-note speaker and founding client of the Aprimo Financial Services User Forum.
Awards 🏆
2020 Aprimo APEX Award: The Aprimo Advantage Through Innovation / Creatively solving automated workflow kickoff and implementing API advanced configurations / Wells Fargo
2018 Aprimo Most Valuable Player (MVP) of the Year / Dean Brown, Marketing Systems Manager, of Franklin Templeton was recognized as Aprimo’s MVP of the Year for his participation in reference activities with his proven results using Aprimo solutions
2017 Aprimo APEX Award: The Aprimo Advantage Through innovation / Creatively solving role and FINRA assignment challenges using Productivity Management / Franklin Templeton Investments
In The Press 📰
2016 Aprimo Launches Financial Services Forum
/ Dean Brown / "Franklin-Templeton's Dean Brown delivered what was the keynote session, a success story about their move from an on-premise solution to the new Aprimo pure SaaS one."
Experience 😀
- Marketing Operations, workflow
- Fund Management
- Aprimo product
- Investment Banking
- Agile software development
- Big Four US Bank
Please see my LinkedIn profile for more detailed information.
Dean Brown
Founder and CEO
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Certifications
Here you can see our growing list of certifications, the ensure voolama stays on top of the latest trends in Digital Transformation and beyond.
Aprimo Certified - Operations
Your team’s productivity is important. Bring order to workstream chaos and get content to market faster than ever with Aprimo Productivity Management. Improve productivity with automated workflows, task routing, reviews, and approvals that help your busy teams allocate their time on the work that moves your brand forward.
Certified Agile Leadership - Essentials
Certified Agile Leadership Essentials (CAL-E) courses bring awareness and understanding to the foundations of agile leadership. Discover the way agile leaders think, focus, and behave. The focus on agile leadership essentials equips you to embark confidently on the journey toward leading with agility and championing agile transformation in your workplace.
Certified Agile Leadership - Teams
Agile teams require an alternative to the traditional leadership approaches of the past in order to navigate this volatile, uncertain, complex, and ambiguous world. This course teaches you how to create a safe-to-fail environment and foster a culture of transparency, inspection, and adaptation to allow for experimentation and continuous learning within your teams. The goal of this course is to create awareness about the changing dynamics in today's world of work and equip leaders with the practices they need to lead their teams with agility.
Certified Agile Leadership - Organizations
C-suite leaders and directors are now required to shift the way that they think about their organizational culture and employees and become change agents. In this module, participants will gain knowledge, skills, and techniques that will help them to work toward sustainable agility for their organizations. The goal of this module is to bring awareness to the practices and principles of agility and how they apply to business/organizational agility. Through case studies and various models, participants will gain insight into how agile will and can work for their teams and organization.
