Great ideas rarely stay contained. They expand, shift, and inspire in ways their originators could never predict. At voolama, we’ve seen it firsthand. A conversation about workflow automation can spark an entirely new product. A branding exercise can evolve into an agency concept. Even a personal story — like the inspiration for Nutkins — can ripple outward into a professional venture.
This is the beauty of working with concentric circles as a guiding metaphor. Every venture, every idea, creates its own ripples. And because they share a common centre, those ripples overlap, creating unexpected opportunities for connection.
Take The DAM Republic, for instance. What began as a knowledge hub for Digital Asset Management now sparks conversations about AI, workflow, and career development. Or consider Airports Online, born from a simple observation that airports lacked affordable, modern digital solutions. That observation is now rippling into municipal partnerships and broader community impact.
The ripple effect reminds us that small moves matter. A single blog post, a small design choice, or a new partnership can carry energy outward in surprising and powerful ways. The lesson? Never underestimate the reach of an idea, no matter how small it feels at the start.
