Welcoming Adam Valine: Founding Partner & CTO/CFO at voolama

Dean Brown • October 20, 2025

A Strategic Addition to the Core

We’re proud to welcome Adam Valine as Founding Partner and Chief Technology & Financial Officer (CTO/CFO) of voolama LLC.


Adam’s arrival marks a pivotal moment in voolama’s growth—strengthening both the technical and financial foundations that power our expanding ecosystem of ventures.


A U.S. Army veteran and accomplished marketing technology leader, Adam brings a rare blend of discipline, innovation, and operational excellence. His background bridges two critical dimensions of modern business: the precision of finance and the agility of technology.


A Veteran’s Perspective, A Technologist’s Mind

Adam’s career began in service to his country, where his time in the U.S. Army shaped a lifelong commitment to precision, accountability, and leadership under pressure. That same mindset now guides voolama’s approach to building resilient, scalable systems.


From eHealth to Franklin Templeton and Wells Fargo, Adam has led teams through complex transformations in marketing technology, data infrastructure, and financial governance. His experience ensures that voolama’s ventures—from Rarovera Consulting to The DAM Republic and Airport Online—are supported by operational integrity and technical excellence at every layer.


Guiding the Infrastructure of Innovation

As CTO/CFO, Adam oversees voolama’s core disciplines:


  • Finance and compliance — ensuring strategic fiscal management across ventures.
  • Technology and security — safeguarding infrastructure through scalable, secure systems.
  • Risk, legal, and compliance — maintaining trust and transparency in all operations.
  • Analytics and controls — creating visibility through data-driven insights.
  • Operations infrastructure — supporting the foundation that connects voolama’s ecosystem.


His leadership ensures that as voolama grows, it does so with structure, sustainability, and accountability—principles deeply aligned with our mission to build systems that think, learn, and evolve.


Experience That Builds Confidence

Adam’s career spans more than two decades of leadership at the intersection of marketing, finance, and technology:


  • Vice President, Marketing Technology — Wells Fargo (2019–2025)
  • Manager, Marketing Content Systems — Franklin Templeton (2015–2019)
  • Senior Business Analyst — Franklin Templeton (2010–2015)
  • Senior Revenue and Reporting Analyst — eHealth, Inc. (2007–2010)
  • Research Analyst — U.S. Army / SunGard (2006–2007)
  • Operations Analyst — U.S. Army / Coetere Corp. (2003–2005)
  • Education: Executive MBA, Boise State University, United States


Adam’s unique perspective—shaped by both military and corporate environments—equips voolama to operate with rigor, foresight, and resilience in an evolving business landscape.


Strength at the Core

Adam joins voolama not just as a financial and technical leader, but as a founding partner committed to our philosophy of intentional design and interconnected growth.


His role cements the operational backbone of our ventures and ensures that every circle within our ecosystem—Rarovera, The DAM Republic, Airport Online, and DAVE—operates from a position of strength and alignment.


With Adam’s leadership, voolama continues its mission to simplify complexity through clarity, connection, and purpose.


voolama LLC — Veteran-led. Intentionally built. Designed for the future.

Featured voolama Consulting and Agent-AI SaaS tools

Our Ventures

Logo: Orange upward arrow within a rounded blue square;

Rara Claritas — Rare Clarity for Complex SaaS Transformations.


Our consulting arm helps enterprises implement, optimize, and scale SaaS solutions. We bring clarity to DAM, Workflow optimization, and AI adoption, from strategy to execution.

Logo for The Dam Republic. Purple-to-pink circle with a white star shape above text

No BS. Just the DAM truth. Vendor neutral hub and community.


A bold, vendor-neutral hub for Digital Asset Management. TdR provides insights, guides, case studies, and a thriving community around DAM, workflow, and AI integration.

Blue circular logo with

Modern, digital airport experiences made simple.


Airport Online is a SaaS solution for local govs, transforming outdated airport websites into modern, mobile-first traveler experience with built-in admin tools. Saving tax payer $'s.

Blue logo: human head silhouette with pixelated side, surrounded by rings;

The friendly AI operator for digital content workflows.


Dave is our SaaS platform designed to orchestrate AI-powered content ops. It automates and streamlines workflows, and scales enterprise content with efficiency .

White concentric circles with circuit-like lines and dots on gray background.
By Dean Brown August 11, 2025
voolama’s concentric design philosophy unites clarity, trust, and purpose—each brand a circle expanding outward from a shared, intentional center.
White circular graphic with lines and dots on a teal background.
By Dean Brown August 8, 2025
AI is the core of voolama’s ecosystem—powering DAVE, shaping ventures like TdR and Rarovera, and connecting strategy, design, and automation into one circle.
White circular design on blue background.
By Dean Brown August 6, 2025
voolama builds connected ventures that share intelligence, design, and purpose—creating a resilient ecosystem where each circle strengthens the next.
White concentric circles with circuit-like lines and dots on gray background.
By Dean Brown August 4, 2025
Ideas at voolama expand like ripples—each venture connects, overlaps, and creates impact far beyond its origin through clarity and purpose.
Golden sunlight bathes a city street. A person bikes toward the bright sun between parked cars and buildings.
By Dean Brown August 1, 2025
voolama exists to design ventures that simplify complexity through clarity, creativity, and innovation—building connected systems that evolve intelligently.
White abstract circular design on a blue background, resembling a network or circuit.
By Dean Brown July 31, 2025
voolama consulting → Rarovera🔗 — Strategic Acceleration